"Glee-GM Sizzle" -- GOLD
Writer/Producer
Chevrolet was the proud sponsor of GLEE for the first two seasons. Chevy vehicles appeared on the red carpet where the cast interacted with the newest makes and models, and were featured in episodes being driven by GLEE characters (‘Will’ and ‘Dr. Carl’ drove brand new Camaros). Thrilled with GLEE/Chevy’s partnership, Fox One (network sales division) trumpeted the marriage of show and sponsor in a video that broke down the successful multi-faceted integration that went from on-line to on-air during the Super Bowl! The below spot was used to entice and inspire future advertisers on the effective, results driven integration potential that sponsor’s product cold have with Fox show.
Chevrolet was the proud sponsor of GLEE for the first two seasons. Chevy vehicles appeared on the red carpet where the cast interacted with the newest makes and models, and were featured in episodes being driven by GLEE characters (‘Will’ and ‘Dr. Carl’ drove brand new Camaros). Thrilled with GLEE/Chevy’s partnership, Fox One (network sales division) trumpeted the marriage of show and sponsor in a video that broke down the successful multi-faceted integration that went from on-line to on-air during the Super Bowl! The below spot was used to entice and inspire future advertisers on the effective, results driven integration potential that sponsor’s product cold have with Fox show.
"Fringe: Psychic Shot in the Dark" -- BRONZE
Writer/Producer/Director
The Promax BDA category this spot was entered in was "Something For Nothing." A simple but effective video-based promotion that’s executed on a small budget (max. $5,000 US). I paid a Psychic to predict what will happen on upcoming episodes of GLEE, BONES and FRINGE. 12 spots were produced in total. Each spot cost $250.50. A bargain! Laughs sometimes do come cheap.
The Promax BDA category this spot was entered in was "Something For Nothing." A simple but effective video-based promotion that’s executed on a small budget (max. $5,000 US). I paid a Psychic to predict what will happen on upcoming episodes of GLEE, BONES and FRINGE. 12 spots were produced in total. Each spot cost $250.50. A bargain! Laughs sometimes do come cheap.
