"FPEC - Affiliate Marketing Video"
DIRECTOR / PRODUCER
Each year Fox Affiliate Relations hosts a convention for 206 Fox affiliates across the nation called FPEC (Fox Promotion Executive Conference). The purpose of the convention is to educate and energize Fox affiliates on the upcoming Fall season and the network’s priorities. At the start of the convention, Fox Affiliate Relations shows all attendees a humorous “home movie” that stars members of their team touting Fox’s accomplishments of the previous years, and their enthusiasm for the upcoming one. TERRA NOVA was the priority of this year’s convention and to show our partners we mean business, we took our cameras to Australia to get TERRA NOVA star Stephen Lang to address the Affiliates (in character!), and drum up enthusiasm for his show and Fox’s 2011-2012 season.
Each year Fox Affiliate Relations hosts a convention for 206 Fox affiliates across the nation called FPEC (Fox Promotion Executive Conference). The purpose of the convention is to educate and energize Fox affiliates on the upcoming Fall season and the network’s priorities. At the start of the convention, Fox Affiliate Relations shows all attendees a humorous “home movie” that stars members of their team touting Fox’s accomplishments of the previous years, and their enthusiasm for the upcoming one. TERRA NOVA was the priority of this year’s convention and to show our partners we mean business, we took our cameras to Australia to get TERRA NOVA star Stephen Lang to address the Affiliates (in character!), and drum up enthusiasm for his show and Fox’s 2011-2012 season.
"KFC Sales Sizzle"
PRODUCER
The following sizzle reel showcases the multi-platform advertising options available to companies looking to sell their product. This sales video highlights the multiple channels and demographic options that NewsCorp can offer an advertiser.
The following sizzle reel showcases the multi-platform advertising options available to companies looking to sell their product. This sales video highlights the multiple channels and demographic options that NewsCorp can offer an advertiser.
"Glee-GM/Chevy Sizzle"
PRODUCER
For the first two seasons of GLEE, Chevrolet has been a proud sponsor. Chevy vehicles appeared on the red carpet where the cast interacted with the newest makes and models, and featured on the show being driven by GLEE characters – ‘Will’ and ‘Dr. Carl’ drove brand new Camaros. Thrilled with GLEE/Chevy’s partnership, Fox One (network sales division) trumpeted the marriage of show and sponsor in a video that broke down the successful multi-faceted integration that went from on-line to on-air during the Super Bowl! The spot was used to entice and inspire future advertisers on the effective, results driven integration potential that sponsor’s product cold have with Fox show.
For the first two seasons of GLEE, Chevrolet has been a proud sponsor. Chevy vehicles appeared on the red carpet where the cast interacted with the newest makes and models, and featured on the show being driven by GLEE characters – ‘Will’ and ‘Dr. Carl’ drove brand new Camaros. Thrilled with GLEE/Chevy’s partnership, Fox One (network sales division) trumpeted the marriage of show and sponsor in a video that broke down the successful multi-faceted integration that went from on-line to on-air during the Super Bowl! The spot was used to entice and inspire future advertisers on the effective, results driven integration potential that sponsor’s product cold have with Fox show.
